FOR IMMEDIATE RELEASE
Dynamic Yield and Multiplica form a strategic partnership to focus on the relationship between optimization and personalization technologies.
Miami, Aug. 24th, 2017 – Dynamic Yield selected Multiplica (mX) as its online optimization partner for expanding its marketing services. "When we looked at Multiplica’s extensive track record of addressing challenges regarding optimization rates in online advertising campaigns for clients in the travel industry, we knew they could help us further our reach to travel companies” said Mukund Ramachandran, Vice President, Marketing at Dynamic Yield.
Together, Dynamic Yield and Multiplica will co-innovate cutting-edge strategies to transform the website conversion process for a diverse set of businesses worldwide. With the combined experiences of tracking online user behavior, the end result will yield relevant insights on how conversion optimization and personalized machine learning technology can benefit the business processes for online marketing firms specializing in online travel website optimization.
"We are very are very excited to form this partnership with Multiplica. We will collaborate extensively on bringing true personalization and customer experience optimization to the market and reset the bar on how brands exceed the needs and expectations of today's customer,” said Colton Perry, VP Channel at Dynamic Yield.
About Multiplica (mx) – Multiplica is a professional digital marketing firm with multiple offices located in several continents around the globe. They have locations in Madrid, Miami, Barcelona, Santiago de Chile, Mexico City, and Boca Raton. Multiplica specializes in conversion optimization and digital media strategy and has transcended the barriers of place, culture, and language to satisfy the diverse needs of influential brands and companies for over 16 years.
With its award-winning web analytics team and optimization strategy, Multiplica has excelled in transforming multi-channel experiences into tangible results by converting users into customers through multiple channels.
About Dynamic Yield – Dynamic Yield is a leading provider of personalization technology for digital marketers. They work with various brands from the travel, gaming, ecommerce, and media industries. The company utilizes an advanced customer segmentation engine with machine learning capabilities to create customer segments in real time. The engine is powerful enough to personalize the experiences of over 500 million users globally.
Dynamic Yield is based out of New York and has eight offices around the world with over 100 employees working to provide clients with valuable insights and high-end personalization solutions.